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In 2020, December wonderful Doctoral Dissertation was defended at IBSU. The Name of PhD thesis was – “The Effectiveness of Verbal and Nonverbal Communication in Student Enrollment Marketing Management for Georgian Universities”.
The idea of the dissertation was shaped to develop the relevance of verbal and nonverbal communication patterns in very actual procedures, entitled as student enrollment marketing management.
The Doctoral thesis brilliantly studied student enrollment practices into Georgia to develop a successful model for Georgian universities. Several new formulas Introduced by New Marketing Doctor were:
Very interesting and innovative GEOSEM model was designed for Georgian and foreign universities to validate this very actual process and use Six Sigma and Kaizen philosophies in Enrollment Marketing Management.
Opponents of this Doctoral Thesis were:
Mrs. Charitta Jashi – appreciated very interesting type of the research, deepest analyses of data by doctorate student and hands on practical knowledge of PhD Student in Students Enrolment Management.
Mr. Sheb True said that – “The dissertation achieved its purpose of investigating the effectiveness of verbal and nonverbal Communication in student enrollment marketing management for Georgia universities. The results have contributed new knowledge to the literature in this area of study, and will be helpful for universities in their enrollment management activities, as well as to academics who can use this research as a basis for more research”.
Ms. Iza Gigauri, appreciated research done by doctorate student and bright, brilliant analytical skills of Mr. Gabelaia.
Based on the quality of the research demonstrated, all three opponents were united in one idea – the dissertation was excellent. The defense was online because of COVID -19. This is unusual but professors step by step used to this remotely working discipline.
Listening the opponents and their reviews I was happiest supervisor ever. And I sunk in memories. Very young, Ioseb Gabelaia, enrolled to International Black Sea University in 2005. He studied not only well but He studied with historical success. So I title only few students, who exceeded expectations of professors and all staff of university and remain in non-written history of their alma mater forever. So this historical bachelor Student graduated IBSU in 2009.
Because of Great Success Ioseb was invited to USA. He continued his Master Education in America and once when I was invited to Kennesaw State University as a Lecturer of Global marketing and Principles of Marketing he called me. I never forget this conversation.
I immediately recognized his voice. Soso continued:
I was happy to see once again Soso – the Historical Student of me and International Black Sea University.
Unfortunately, we could not meet in that period. Soso, traveling from his university to Miami beach had little car accident, but all ends were great. Very soon he decided to continue his Doctorate Study at International Black Sea University and we met once again.
I was delivering the course about – Six Sigma Marketing Management. The group of PhD Students were very attentive to this topic. Most attentive was our loyal student Mr. Ioseb gabelaia. Once after class of Six Sigma Marketing Management we had such interesting conversation.
Now I see that our world has new Marketing Doctor, bright Scientist, innovator and Starr of University Marketing, Especially in Students Enrollment Marketing Management.
Now Doubts we will see a lot of great achievements from Doctor Ioseb Gabelaia.
God Bless Him!
Professor Dr. Kakhaber Djakeli is a key marketing scientist in the field of branding and brand auditing, also in wine marketing and political branding. Mr. Kakhaber Djakeli was a scholar of German Academic exchange service DAAD, in different periods, in 1997-1998 years he during DAAD scholarship made his Doctoral Dissertation in Germany-Leibniz University Hannover and in Georgia – Tbilisi State University. Read more…
Yousef Mahdi is an expert in marketing management. He is educated in business management and marketing field, he is also the practical person by traveling in many countries for visiting their exhibitions and markets for business since 2004. Read more…