Georgian-European marketing association announces the training course in Health care Marketing Management (local and international concepts)

We offer flexible corporate training package that match your business objectives. Introduction to the marketing mix functions and process which Includes identification of consumer and organizational needs and explanation of environmental issues.

Target group:

for Marketing & sales managers and staff, brand manager, Strategic manager and small company manager in the Health care industry such as pharmacy store, pharmaceutical and medical equipment companies, hospital , clinic  and students who want to learn about Health care Marketing Management  by the theoretical knowledge and practical skills

Course Description:

This course involves analysis, evaluation, and implementation of marketing strategies within health care and managed-care environments. Designed to develop skills in segmenting customer and medical markets, brand products and services, enhance a communication strategy to the consumer, and develop pricing approaches. Methods and models of marketing fundamentals will be introduced.


1. Introduction to health care Marketing Management
2. Healthcare marketing system and Types of pharmaceutical markets
3. Products and services development
4. Targeted marketing for health care products and services
5. CRM and Health care Consumer behavior
6. Integrated marketing communications in healthcare industry
7. Branding
8. Advertising and promotion strategy in health care market
9. Blue Ocean Strategy for health care products and services

Course Objectives:

Develop marketing strategies aimed at satisfying customer demands and preferences in a health care environment.
To understand behavioral aspects of a consumer’s health care decision-making process.
Cultivate skills for analyzing health care delivery issues integrating marketing strategy and consumer behaviors.
To understand market forces which are shaping the health care market today.

Training language:

Georgian and English

Training duration:

2 days –  18, 19 Jun 2014-   time:15:00-19:00

Training Price:

245 Gel

Training will be delivered by:

Fulbright Scholar Professor Dr Kakhaber Jakeli
Mr.Yousef Mahdi
Training participants will receive Certificates according their obtained skills.

Place of training:

In the building of national library address: Gudiashvili street 7, Tbilisi 0107 Georgia.


2383069, 577 544 007  (you can send your questions on this number by SMS)

Participants must fill out an application form, which can be found on the Web –
After that, You will receive a registration certificate by

Health care Marketing Management