| DURATION | COURSE NAME | TOPIC | USEFUL FOR | METHODS | LECTURER | PRICE | PLACE |
|---|---|---|---|---|---|---|---|
| - 10 section - Each section 2 hours - Total 20 hours | Strategic Marketing | - Foundation of strategic Marketing Management - Strategic Planning and process of Marketing - Financial Aspects of Marketing Management - Marketing decision making and case analysis - Creating and valuing Brand Equity - Integrated Marketing Communication Strategy and management - Marketing Channel Strategy and management - Pricing strategy and management - Marketing Strategy Reformulation: the control process - Comprehensive Marketing programs | - Marketing managers and staff - Sales managers and staff - Brand manager - strategic manager - Small company manager - Students | - Lectures and seminar - Case study - Teamwork - Movie |
2013-11-08