DURATION | COURSE NAME | TOPIC | USEFUL FOR | METHODS | LECTURER | PRICE | PLACE |
---|---|---|---|---|---|---|---|
– 10 section – Each section 2 hours – Total 20 hours |
Strategic Marketing | – Foundation of strategic Marketing Management – Strategic Planning and process of Marketing – Financial Aspects of Marketing Management – Marketing decision making and case analysis – Creating and valuing Brand Equity – Integrated Marketing Communication Strategy and management – Marketing Channel Strategy and management – Pricing strategy and management – Marketing Strategy Reformulation: the control process – Comprehensive Marketing programs |
– Marketing managers and staff – Sales managers and staff – Brand manager – strategic manager – Small company manager – Students |
– Lectures and seminar – Case study – Teamwork – Movie |