GEMA – Georgian-European Marketing Association

DURATION	COURSE NAME	TOPIC	USEFUL FOR	METHODS	LECTURER	PRICE	PLACE
– 10 section – Each section 2 hours – Total 20 hours	Strategic Marketing	– Foundation of strategic Marketing Management – Strategic Planning and process of Marketing – Financial Aspects of Marketing Management – Marketing decision making and case analysis – Creating and valuing Brand Equity – Integrated Marketing Communication Strategy and management – Marketing Channel Strategy and management – Pricing strategy and management – Marketing Strategy Reformulation: the control process – Comprehensive Marketing programs	– Marketing managers and staff – Sales managers and staff – Brand manager – strategic manager – Small company manager – Students	– Lectures and seminar – Case study – Teamwork – Movie

Strategic Marketing