DURATION | COURSE NAME | TOPIC | USEFUL FOR | METHODS | LECTURER | PRICE | PLACE |
---|---|---|---|---|---|---|---|
- 10 section - Each section 2 hours - Total 20 hours | Marketing Management | - Introduction to Course - Meaning of Marketing - Capturing marketing insights - Developing marketing strategies and plans - Managing digital technology in marketing - Managing market research and forecasting - Analyzing consumer markets - Analyzing Business markets - Dealing with competition - Connecting with customers - Creating customer value - Building strong brands - Shaping market offerings | - Marketing managers and staff - Sales managers and staff - Brand manager - strategic manager - Small company manager - Students | - Lectures and seminar - Case study - Teamwork - Movie |
2013-11-08