GEMA – Georgian-European Marketing Association

DURATION	COURSE NAME	TOPIC	USEFUL FOR	METHODS	LECTURER	PRICE	PLACE
– 10 section – Each section 2 hours – Total 20 hours	Marketing Management	– Introduction to Course – Meaning of Marketing – Capturing marketing insights – Developing marketing strategies and plans – Managing digital technology in marketing – Managing market research and forecasting – Analyzing consumer markets – Analyzing Business markets – Dealing with competition – Connecting with customers – Creating customer value – Building strong brands – Shaping market offerings	– Marketing managers and staff – Sales managers and staff – Brand manager – strategic manager – Small company manager – Students	– Lectures and seminar – Case study – Teamwork – Movie

Marketing Management