DURATION | COURSE NAME | TOPIC | USEFUL FOR | METHODS | LECTURER | PRICE | PLACE |
---|---|---|---|---|---|---|---|
– 10 section – Each section 2 hours – Total 20 hours |
Marketing Management | – Introduction to Course – Meaning of Marketing – Capturing marketing insights – Developing marketing strategies and plans – Managing digital technology in marketing – Managing market research and forecasting – Analyzing consumer markets – Analyzing Business markets – Dealing with competition – Connecting with customers – Creating customer value – Building strong brands – Shaping market offerings |
– Marketing managers and staff – Sales managers and staff – Brand manager – strategic manager – Small company manager – Students |
– Lectures and seminar – Case study – Teamwork – Movie |