GEMA – Georgian-European Marketing Association » Integrated Marketing Communications

DURATION	COURSE NAME	TOPIC	USEFUL FOR	METHODS	LECTURER	PRICE	PLACE
– 10 section – Each section 2 hours – Total 20 hours	Integrated Marketing Communications	– Introduction to Course – IMC activities – Brands and IMC – Companies and IMC a) The role of IMC b) Corporate image. c) Corporate advertising. – Companies and IMC a) Traditional advertising. b) Brand awareness. c) B2B advertising. – Traditional Promotion – New Media – Direct Marketing – IMC messages – Creative execution – The IMC plan a) Planning objectives b) What to plan c) Competitive activity – The IMC planning a) Selecting a target audience b) Message development c) Matching media options – How to implement plan	– Marketing managers and staff – Sales managers and staff – Brand manager – Strategic manager – Small company manager – Students	– Lectures and seminar – Case study – Teamwork – Movie

DURATION

COURSE NAME

TOPIC

USEFUL FOR

METHODS

LECTURER

PRICE

PLACE

– 10 section
– Each section 2 hours
– Total 20 hours

Integrated Marketing Communications

– Introduction to Course
– IMC activities
– Brands and IMC

– Companies and IMC
a) The role of IMC
b) Corporate image.
c) Corporate advertising.

– Companies and IMC
a) Traditional advertising.
b) Brand awareness.
c) B2B advertising.

– Traditional Promotion
– New Media
– Direct Marketing
– IMC messages
– Creative execution

– The IMC plan
a) Planning objectives
b) What to plan
c) Competitive activity

– The IMC planning
a) Selecting a target audience
b) Message development
c) Matching media options

– How to implement plan

– Marketing managers and staff
– Sales managers and staff
– Brand manager
– Strategic manager
– Small company manager
– Students

– Lectures and seminar
– Case study
– Teamwork
– Movie