| DURATION | COURSE NAME | TOPIC | USEFUL FOR | METHODS | LECTURER | PRICE | PLACE |
|---|---|---|---|---|---|---|---|
| - 10 section - Each section 2 hours - Total 20 hours | Integrated Marketing Communications | - Introduction to Course - IMC activities - Brands and IMC - Companies and IMC a) The role of IMC b) Corporate image. c) Corporate advertising. - Companies and IMC a) Traditional advertising. b) Brand awareness. c) B2B advertising. - Traditional Promotion - New Media - Direct Marketing - IMC messages - Creative execution - The IMC plan a) Planning objectives b) What to plan c) Competitive activity - The IMC planning a) Selecting a target audience b) Message development c) Matching media options - How to implement plan | - Marketing managers and staff - Sales managers and staff - Brand manager - Strategic manager - Small company manager - Students | - Lectures and seminar - Case study - Teamwork - Movie |
2013-11-08