DURATIONCOURSE NAMETOPICUSEFUL FORMETHODSLECTURERPRICEPLACE
- 10 section
- Each section 2 hours
- Total 20 hours
Integrated Marketing Communications- Introduction to Course
- IMC activities
- Brands and IMC

- Companies and IMC
a) The role of IMC
b) Corporate image.
c) Corporate advertising.

- Companies and IMC
a) Traditional advertising.
b) Brand awareness.
c) B2B advertising.

- Traditional Promotion
- New Media
- Direct Marketing
- IMC messages
- Creative execution

- The IMC plan
a) Planning objectives
b) What to plan
c) Competitive activity

- The IMC planning
a) Selecting a target audience
b) Message development
c) Matching media options

- How to implement plan
- Marketing managers and staff
- Sales managers and staff
- Brand manager
- Strategic manager
- Small company manager
- Students
- Lectures and seminar
- Case study
- Teamwork
- Movie