DURATION | COURSE NAME | TOPIC | USEFUL FOR | METHODS | LECTURER | PRICE | PLACE |
---|---|---|---|---|---|---|---|
– 10 section – Each section 2 hours – Total 20 hours |
Integrated Marketing Communications | – Introduction to Course – IMC activities – Brands and IMC – Companies and IMC – Companies and IMC – Traditional Promotion – The IMC plan – The IMC planning – How to implement plan |
– Marketing managers and staff – Sales managers and staff – Brand manager – Strategic manager – Small company manager – Students |
– Lectures and seminar – Case study – Teamwork – Movie |