Business Visit of Professor Kakhaber Djakeli to Azerbaijan as a consultant of Easymark consulting Company

In July 2019 one of best Azerbaijan Marketing Consulting companies – EasyMark, invited me to marketing consulting session, what took place in Baku from 2 to 4th July.  Azerbaijan nation is brother nation to Georgians and we respect each other very much. Continuation of this brotherhood was Partnership among EasyMark and  Georgian – European marketing Association.

When the jet landed in Baku at the entrance of Airport’s hall for hosts I saw our friends and colleagues: Mr. Eyyub Garabaghli  and Rashad Aghabalayev.  Our business was to help Azerbaijan companies to grow and have sustainable development.

Next Day the Team of EasyMark marketers,  Professor of marketing kakhaber Djakeli, Mr. Eyyub Garabaghli, Mr. Rashad Aghabalayev, Mr. Telman Weber, visited our client organization.  This was one of the Food Catering Companies of Baku, having among clients – B2B customers, offices of organizations and big fabrics. On 3rd of July we started our brainstorming session for SWOT of this company and branding opportunities as well.  The 4th July morning we visited the places where this company organizes lunches. The audit of Food, the audit of satisfaction of final customers was very interesting and result oriented. After Final session was over we had very relevant business meeting with actual leaders of the business:

We visited Agricultural Cooperators of Azerbaijan. We met representatives National Confederation of Entrepreneurs Organizations of the Republic of Azerbaijan. We discussed the consulting issues with Mr. Agil Babaev, Deputy Director of ASK Business Consulting LLC. Also we met Mr. Rami Mammadov and had very interesting conversation about cooperators and their marketing issues.

In the evening with the my friends from EasyMark I visited AZPROMO,s gathering of Exporters of Azerbaijan.    Here we met very interesting and promosing leaders of business: Chairwoman Ms Sakina Babayeva, Mr. Daniil Davudov , Marketing Manager of Goygol Winery, Mr. Rashad Aliyev – PR Manager of Sumgait Technologies Park LLC  and others. These meetings with Business Leaders of Azerbaijan made me very optimistic to future of Transcaucasia Economic development and Georgian Azerbaijan Economic relations.

The next session for Analyzing of Research results we planned with Easymark in Georgia, Tbilisi and decided that Mr. Eyyub Garabaghli visits Georgian – European marketing Association.

Kakhaber Djakeli
Fulbright and DAAD Scientist, Professor of marketing

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