Georgian-European marketing association announces the Master Class in Brand marketing Management (local and international concepts). We offer flexible corporate training package that match your business objectives. Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Target group
Brand Management for Marketing & sales managers and staff, brand manager, Strategic manager, small company manager and students who want to learn Brand Management by the theoretical knowledge and practical skills
Topics:
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- Brands and their role in economy and markets
- Branding challenges and opportunities
- The brand equity concept and strategic brand management process
- Identifying and establishing brand positioning and values
- Brand Audit
- Planning and implementing brand marketing program
- Brand equity and Integrated
- Marketing Communication Strategy and management
- Leveraging secondary Brand Associations
- Brand Pricing strategy and management
- Measuring outcomes of brand Equity
- Managing brand over time, introducing and naming
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Course Objectives
Identifying and establishing brand and its positioning and values,
Planning and implementing brand marketing programs,
Measuring brand performance, growing and sustaining brand equity and brand development.
Training language
Georgian and English
Training duration
3 days – 12,13, 14 March 2014, time:15:00-19:00
Training Price
119 Gel
For GEL Transfers:
JSC “TBC BANK”, SABURTALO BRANCH
BANK CODE – TBC BGE 22
NAME OF BENEFICIARY – LTD GEORGIAN-EUROPEAN MARKETING ASSOCIATION
BEN,S ACCOUNT – GE07 TB70 4133 60 20 1000 08
Training will be Delivered by:
Fulbright Scholar Professor Dr. Kakhaber Jakeli
Place of Training:
In the building of national library address: Gudiashvili street 7, Tbilisi, 0107, Georgia.
Telephones:
2383069, 577 544 007 (you can send your questions on this number by SMS)
[message_box title=”IMPORTANT!” color=”blue”]Participants must fill out an application form below. After that, you will receive a registration certificate by info@gemamarketing.com[/message_box]