Call: 577 54 40 07 (GE), 592 77 66 89 (EN), Skype Call: 
Welcome to online training program!
We offer flexible corporate training package that match your business objectives. Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Syllabus
Brand management
Topics
- Brands and their role in economy and markets
- Branding challenges and opportunities
- The brand equity concept and strategic brand management process
- Identifying and establishing brand positioning and values
- Brand Audit
- Planning and implementing brand marketing program
- Brand equity and Integrated Marketing Communication Strategy and management
- Leveraging secondary Brand Associations
- Brand Pricing strategy and management
- Measuring outcomes of brand Equity
- Managing brand over time, introducing and naming
Course objectives
Identifying and establishing brand and its positioning and values,
Planning and implementing brand marketing programs, Measuring brand performance, growing and sustaining brand equity and brand development.
Training language
Georgian and English
Training duration
16hours , 3 days in a week – Friday, Saturday ,Sunday
Training Price
99 Gel
For GEL Transfers:
JSC “TBC BANK”, SABURTALO BRANCH
BANK CODE – TBC BGE 22
NAME OF BENEFICIARY – LTD GEORGIAN-EUROPEAN MARKETING ASSOCIATION
BEN,S ACCOUNT – GE07 TB70 4133 60 20 1000 08
Training will be Delivered by
Fulbright Scholar Professor Dr. Kakhaber Jakeli
Mr.Yousef Mahdi
Place of training
by Skype
Training participants will receive Certificates according their obtained skills
Telephones
2383069, 577 544 007 (you can send your questions on this number by SMS)
Professor Dr. Kakhaber Djakeli is a key marketing scientist in the field of branding and brand auditing, also in wine marketing and political branding. Mr. Kakhaber Djakeli was a scholar of German Academic exchange service DAAD, in different periods, in 1997-1998 years he during DAAD scholarship made his Doctoral Dissertation in Germany-Leibniz University Hannover and in Georgia – Tbilisi State University. 
Yousef Mahdi is an expert in marketing management. He is educated in business management and marketing field, he is also the practical person by traveling in many countries for visiting their exhibitions and markets for business since 2004.