Welcome to online training program!

We offer flexible corporate training package that match your business objectives. Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

Syllabus

Brand management

Topics

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  • Brands and their role in economy and markets
  • Branding challenges and opportunities
  • The brand equity concept and strategic brand management process
  • Identifying and establishing brand positioning and values
  • Brand Audit
  • Planning and implementing brand marketing program
  • Brand equity and Integrated Marketing Communication Strategy and management
  • Leveraging secondary Brand Associations
  • Brand Pricing strategy and management
  • Measuring outcomes of brand Equity
  • Managing brand over time, introducing and naming

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Course objectives

Identifying and establishing brand and its positioning and values,
Planning and implementing brand marketing programs, Measuring brand performance, growing and sustaining brand equity and brand development.

Training language

Georgian and English

Training duration

16hours , 3 days in a week – Friday, Saturday ,Sunday

Training Price

99 Gel

For GEL Transfers:

JSC “TBC BANK”, SABURTALO BRANCH
BANK CODE – TBC BGE 22
NAME OF BENEFICIARY – LTD GEORGIAN-EUROPEAN MARKETING ASSOCIATION
BEN,S ACCOUNT – GE07 TB70 4133 60 20 1000 08

Training will be Delivered by

Fulbright Scholar Professor Dr. Kakhaber Jakeli
Mr.Yousef Mahdi

Place of training

by Skype

Training participants will receive Certificates according their obtained skills

Telephones

2383069, 577 544 007 (you can send your questions on this number by SMS)

[message_box title=”MESSAGE TITLE” color=”blue”]Participants must fill out an application form, which can be found on the website: www.gemamarketing.com after that, You will receive a registration certificate by info@gemamarketing.com[/message_box]

Online marketing courses registration

 

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