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Principles of Marketing

DURATION COURSE NAME TOPIC USEFUL FOR METHODS LECTURER PRICE PLACE
– 10 section
– Each section 2 hours
– Total 20 hours
Principles of Marketing – DEFINING MARKETING AND THE MARKETING PROCESS
a) Marketing: Creating and Capturing Customer Value
b) Partnering to Build Customer Relationships

– UNDERSTANDING THE MARKETPLACE & CONSUMERS
a) Analyzing the Marketing Environment
b) Managing Marketing Information
c) Consumer Markets & Consumer Buyer Behavior
d) Business Markets & Business Buyer Behavior

– CREATING A CUSTOMER-DRIVEN MARKETING STRATEGY & MIX
a) Customer-Driven Marketing Strategy
b) Product, Services and Branding Strategies/New Product Development
c) Pricing Considerations and Strategies
d) Distribution Considerations and Strategies
e) Integrated Marketing Communications Strategy
f) Understanding/Developing the Promotions Mix

– SOCIAL RESPONSIBILITY & ETHICS

– Marketing managers and staff
– Sales managers and staff
– Brand manager
– strategic manager
– Small company manager
– Students
– Lectures and seminar
– Case study
– Teamwork
– Movie