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Marketing Management

DURATION COURSE NAME TOPIC USEFUL FOR METHODS LECTURER PRICE PLACE
– 10 section
– Each section 2 hours
– Total 20 hours
Marketing Management – Introduction to Course
– Meaning of Marketing
– Capturing marketing insights
– Developing marketing strategies and plans
– Managing digital technology in
marketing
– Managing market research and forecasting
– Analyzing consumer markets
– Analyzing Business markets
– Dealing with competition
– Connecting with customers
– Creating customer value
– Building strong brands
– Shaping market offerings
– Marketing managers and staff
– Sales managers and staff
– Brand manager
– strategic manager
– Small company manager
– Students
– Lectures and seminar
– Case study
– Teamwork
– Movie