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Integrated Marketing Communications

DURATION COURSE NAME TOPIC USEFUL FOR METHODS LECTURER PRICE PLACE
– 10 section
– Each section 2 hours
– Total 20 hours
Integrated Marketing Communications – Introduction to Course
– IMC activities
– Brands and IMC

– Companies and IMC
a) The role of IMC
b) Corporate image.
c) Corporate advertising.

– Companies and IMC
a) Traditional advertising.
b) Brand awareness.
c) B2B advertising.

– Traditional Promotion
– New Media
– Direct Marketing
– IMC messages
– Creative execution

– The IMC plan
a) Planning objectives
b) What to plan
c) Competitive activity

– The IMC planning
a) Selecting a target audience
b) Message development
c) Matching media options

– How to implement plan

– Marketing managers and staff
– Sales managers and staff
– Brand manager
– Strategic manager
– Small company manager
– Students
– Lectures and seminar
– Case study
– Teamwork
– Movie