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Brand Marketing Management

DURATION COURSE NAME TOPIC USEFUL FOR METHODS LECTURER PRICE PLACE
– 10 section
– Each section 2 hours
– Total 20 hours
Brand Marketing Management – Brands and their role in economy and markets;
– Branding challenges and opportunities
– The brand equity concept and strategic brand management process
– Identifying and establishing brand positioning and values
– Brand audit
– Planning and implementing brand marketing program
– Brand equity and integrated marketing communication strategy and management
– Leveraging secondary brand associations
– Brand pricing strategy and management
– Measuring outcomes of brand equity
– Managing brand over time, introducing and naming
– Marketing managers and staff
– Sales managers and staff
– Brand manager
– strategic manager
– Small company manager
– Students
– Lectures and seminar
– Case study
– Teamwork
– Movie