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Amazon rolls out Kindle MatchBook program that bundles print books with discounted e-books.
Dell is officially private.
Twitter rolls out richer feed with videos, images.
AT&T puts Halloween twist on “It’s not complicated” campaign with cute kids.
Barnes & Noble turns out new, lighter Nook Simple Touch GlowLight.
BlackBerry met with Facebook on potential bid.
British American Tobacco apoligizes for advertising e-cigarette brand in kids’ app.
CBS said to be developing streaming news channel.
Chevrolet faces “B Strong” backlash.
Chrysler profits are boosted by pickups and SUVs.
Comcast’s rebranded Xfinity TV Go app will stream like TV from anywhere.
Facebook reportedly offered $1 billion to buy Snapchat.
FCC confirms next chairman to be Tom Wheeler.
Fiat pushes into China with new Jeep Cherokee.
Ford notches highest mileage for conventional car in Fiesta SE.
GM bolsters North American earnings and cuts European losses as stock sale is poised to lose $9.7 billion for US.
Glenlivet hosts bashes.
Google nears smartwatch launch, report says.
IHOP gets higher average check from menu redesign.
JPMorgan risks crash of settlement with US over mortgage bonds.
Lenovo signs Ashton Kutcher as “project engineer.”
Lululemon finally hires new product chief.
Mondelez is pressured on costs by activist investor Nelson Peltz.
New York and Mexico City partner for travel initiative.
New York Times will introduce branded content units on redesigned website.
Protection 1 recruits Mike and Mike.
SAC Capital to plead guilty to securities fraud, report says.
Sony joins camera and phone capabilities to try to catch Apple.
Thomson Reuters cuts 3,000 jobs.
Volkswagen profit rises on luxury brand sales.
Yahoo still searching for ways to ignite Tumblr’s ad potential.
Professor Dr. Kakhaber Djakeli is a key marketing scientist in the field of branding and brand auditing, also in wine marketing and political branding… Read More
Yousef Mahdi is an expert in marketing management. He is educated in business management and marketing field, he is also the practical person… Read More